I submitted a data subject access request, asking Amazon to disclose everything it knows about me.

Scanning through the hundreds of files I received in response, the level of detail is, in some cases, mind-bending. One database contains transcriptions of all 31,082 interactions my family has had with the virtual assistant Alexa. Audio clips of the recordings are also provided. The 48 requests to play Let It Go, flag my daughter’s infatuation with Disney’s Frozen. Other late-night music requests to the bedroom Echo, might provide a clue to a more adult activity. Read More